Trenton, NEW JERSEY (DH)- In efforts to boost Halloween sales and increase appeal to teen demographic, Tootsie Roll Industries Inc. released a single to be broadcast on public airwaves beginning October 16th, nationwide. The title of the single is: "Who Let the Dots Out? Mm-Mm Mm-Mm MM-Mm Mm."
"Our focus groups have shown there to be a high percentage of teens who would buy our candy if it were 'like, cool, you know?'" reported Dan Blotter, 55, Director of Marketing Strategies for TRI inc. "We want to speak to them at their level. And what better way to do that than with music that they all already have in their walkmans?"
Despite these efforts, however, teens are feeling misrepresented.
"I mean, like, is it the year 2000, or what?" Asked 13 year old, Kevin Wadsworth. "I was like, 6 [years old] when that song came out. I'd let it go if it were, like, you know a lil' Kanye or Beyonce, but Baha Men? Really? Get your finger on the pulse of America, Dot people."
The executives are feeling lucky this year, though.
"We all have a really good feeling about this campaign," continues Blotter. "I don't wanna say anything too soon. But let's just say that the Marketing and Sales teams will be popping a few corks come Tuesday."
1 comment:
Great work.
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